Did you know that in 2012 there were over 9.8 trillion text messages sent? That averages out to about 35 texts sent and received per person. Text message open rates are over 99%, and 90% of all text messages are read within three minutes of being received.
What does this mean for your real estate business?
The way your clients prefer to communicate could have a great impact on your relationship with them. As an agent, it’s your job to understand what level of communication they prefer, and lean towards those preferences to solidify your standing as an agent that listens to their client.
17% of buyers prefer to communicate via phone, 29% prefer text messaging.
While texting can seem second nature, agents need to be sure their texting…