Even in a market like Hawaii, homes fail to sell every day. Here’s the main reason why.
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Why don’t homes sell in Hawaii? The No. 1 reason is price. Here’s a common misconception that people have. They think if a Realtor has exceptional marketing, the home will sell no matter what price they list it at.
We know from experience that's not true. There’s a difference between price and value. The most important value is the value that the buyer places on the home. There are other values, including the appraised value and the tax value, but the only thing that really matters is what the buyer is willing to pay for…