(Photo credit: kaisz.com)
Your online profile is the first impression potential clients and referral agents have of you. It should be complete, accurate and full of keywords.
One of the most compelling reasons to fill out your profile page is so that you can boost your online presence through SEO, search engine optimization. With a complete profile, you benefit from all of the internet juice that our domain generates. With a complete profile page, you will rank higher in Google searches.
Think of your profile page as your introduction to the world. While you can’t shake every person’s hand individually, your profile page can. It’s what potential customers will use to get to know you, to decide if they want to do business with you. This is lead cultivation.
What’s more, with a complete profile, you are signaling to the world that you take your business seriously. You are not just an agent with a cell phone driving from house-to-house. You are a professional with a brand, an online presence and a stake in technology.